“It is unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little you sometimes lose everything because the product you bought was incapable of doing the job it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it cannot be done. If you deal with lower price, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.” —- John Ruskin
For every product made or service rendered, there is a person who will make that product or sell it a little cheaper. For every consumer, there is one searching for a little cheaper buy.